Does the title of this article strike a nerve with you and make you want to punch me on our next MWC meeting? Great, that means this article is specifically dedicated to you! Today, I will give you a few reasons why Fake DLRs actually are a blessing.
When, why and how did the Fake DLR plague begin?
If you are working in the SMS industry, you probably know all about fake DLRs. Even though they started popping up farily recently, I am sure you encountered them on more than one occasion. Perhaps the first time you ran across them was when your clients started asking for unusually low target prices, claiming that they had a 100% delivery rate via their new awesome supplier.
At this point, it was probably hard to believe and you decided to try them out yourselves. After all, why not check out these trendy Magic routes towards almost all of Western Europe for 0.009 EUR per SMS with 100% delivery?
Dynamic sender ID? Supported!
Local SMSC? Yes, dear, very-very cheap and very-very direct, even Airtel is buying from us!
Instant delivery? Dear, I tell you, 2 seconds latency!
So what happened next? Say “hello” to Fake DLRs! And ever since then, you probably hate them more than anything else in the SMS world – and I definitely don’t blame you.
A few reasons why fake DLRs could be a blessing
- The first reason I’ll cite is: we would not have started TelQ if there was not an issue with fake DLRs and the absence of adequate solutions to counter them. TelQ was created with the aim to provide technology capable of coping with the advancing methods of our antagonists – fake delivery receipts providers. Analogically, antivirus companies depend on the existence of viruses.
- Sophistication in fake DLRs technologies also helps companies, which truly care about the quality of their service, to stand out from their competition. Most SMS aggregators, which did not invest enough effort into building their HQ coverage, ended up losing significant amounts of revenue over the past few years. On the other hand, the top SMS Gateways with extensive direct connections and coverage are doing better than ever. Although the fake DLRs plague is not the only reason this happened, it been one of its greatest catalysts. I am a strong believer in the HQ future of the SMS gateway business, and the sooner it happens the better for the industry overall.
- In fact, Fake DLRs, and especially their creators, might be in need of a serious blessing because the future looks grim for them in 2020. Honestly, I’m hard-pressed to come up with anything that could facilitate their survival. TelQ has been working hard to provide the most advanced SMS test number technology to efficiently detect, and almost certainly eliminate Fake DLRs from the routing coverage. We have already made a lot of progress in providing live SMS test numbers in more than 180+ countries. And this is just the beginning.
Solution to the Fake DLRs problem – Live SMS test numbers
By the end of 2019, TelQ achieved over 950 networks in our live SMS test number coverage. Normally, we try to have several test numbers per network (up to 10 in some cases), which makes them hard to whitelist. Unlike other test number providers, we also change our SIM cards frequently to additionally minimize potential whitelisting.
Moreover, by the end of the year TelQ will release a unique, brand new SMS testing technology which will provide truly global testing capabilities and make test number whitelisting totally impractical.
If you would like to support our struggle and efforts to overcome the fake DLRs plague, please join us and set up your free TelQ SMS test number platform account today, and benefit from our special offers for early access.