SEO Execution & Optimization
- Craft and execute comprehensive SEO strategies aligned with business goals to boost organic rankings and drive qualified traffic
- Conduct keyword research, analyzing search trends, and implement on-page and off-page optimization techniques
- Run technical audits to identify and debug SEO issues related to site architecture, page speed, mobile usability, schema markup, indexation, and crawlability
- Create and implement link building strategies aligned with overall SEO goals: outreach campaigns, influencer collaboration, content marketing for link acquisition
- Track key SEO metrics, analyze website traffic, report on the effectiveness of SEO campaigns, and adjust strategies based on performance
Paid Media (Google Ads & Performance Campaigns)
- Plan, execute, and manage advertising campaigns focused on B2B lead generation across various paid media channels, including Google Ads, LinkedIn Ads, etc.
- Conduct A/B testing and optimize campaigns to achieve KPIs
- Manage budgets and bid strategies to ensure optimal allocation of resources
- Suggest and optimize landing pages to improve conversion rates
- Track and report on spending and ROI for paid media activities; analyze CTR, conversion rates, and CPA
Website Conversion Optimization
- Regularly audit and improve website content, structure, and user journey to increase conversion rates
- CTA & CTR optimization, A/B testing, and landing page enhancements
- Identify and fix bottlenecks in the funnel using analytics tools
- Ensure website and landing pages meet modern usability and design standards
- Coordinate with designers (internal or external) to deliver clear, consistent, conversion-focused interfaces
- Identify and improve weak UX/UI elements with a user-first approach
Team Coordination & Ownership
- Guide and support a small marketing teamand freelancers (e.g., content, design, paid media)
- Delegate and manage execution tasks while staying actively involved in core initiatives
- Work closely with sales, product, and technical teams to align marketing initiatives with broader business goals
- Define and report on performance metrics like organic traffic, conversion rates, ad ROI, ROAS, etc.
- Build lightweight dashboards and performance summaries to surface insights
- Make recommendations based on results and industry trends to drive iterative growth.