SEO management (Onsite and Offsite):
- Ensure excellent technical SEO optimization of our website (site structure, speed, schema markup, mobile optimization)
- Develop and oversee high-quality content strategies based on keyword research and search intent
- Manage link-building initiatives to improve domain authority and organic rankings
- Monitor SEO performance and adapt strategies based on analytics and industry changes.
Google ads optimization:
- Build and manage Google Ads campaigns focused on lead generation and conversion
- Optimize ad copy, targeting, bidding strategies, and landing pages through continuous testing
- Maximize ROI by analyzing campaign data and implementing data-driven improvements.
Website content and conversion optimization:
- Regularly audit and improve website content, structure, and user journey to increase conversion rates
- CTA & CTR optimization, A/B testing, and landing page enhancements
- Identify and fix bottlenecks in the funnel using analytics tools.
Design and UX:
- Ensure website and landing page design meet high standards of visual appeal, clarity, and usability
- Collaborate with designers or external agencies (if needed) to create layouts that are conversion-optimized
- Have a strong sense of brand consistency, modern design trends, and user behavior principles
- Ability to spot poor UI/UX practices and proactively suggest improvements.
Reporting and KPI ownership:
- Define and report on key marketing KPIs (organic traffic, ranking positions, conversion rates)
- Provide regular insights and action plans based on performance data.
Team Leadership & Cross-team collaboration:
- Lead and mentor a high-performing marketing team with a focus on accountability, autonomy, and continuous improvement
- Set clear goals, oversee execution, and ensure team alignment with company-wide objectives
- Work closely with sales, product, and technical teams to align marketing initiatives with broader business goals.
